Publishing
Your Music
Legal Disclaimer
While
entertainment law is not rocket science – it can quickly get complex.
Hopefully this article will help you stay out of trouble by
providing enough information to allow you to ask the right questions.
To cover all these topics in this article I’ve played fast and
loose with some complex legal issues so do
not rely on this article for legal advice.
Check out the books I’ve listed and
talk to more experienced musicians. And
if you’ve got questions regarding these issues, contact an attorney
familiar with entertainment law, your state law, and your particular
situation.
Publishing
Ah,
the mysteries of music publishing. A
fascinating history, a complex present, and an uncertain future.
In today’s market there are many good reasons to have a firm
understanding of music publishing. The
most important one for the purposes of this article is that it is through
publishing your music that you can collect your performance royalties.
·
Why publish?
Suffice it to say that if you want all the money due from a public
performance of your song, from, for example, radio play, the song must be
published by a music publisher and registered with a performing rights
organization.
·
How can you get your music published?
There are two ways to get your music published, find a real
honest-to-god music publisher who’s willing to take you on as a client,
or publish your own music. Again,
for this article we’ll assume that you want to publish your own songs
because: (a) you don’t know any real honest-to-god music publishers, (b)
you do not want to part with the “industry standard” 50% of your
publishing rights, or (c) you really like the idea of becoming a music
publisher.
Regardless
of why, here’s how to publish your own music.
·
Select a performing rights organization.
You’ve got basically three choices: ASCAP, BMI, or SESAC.
Look them up on the web, send away for the written material, talk
to your friends, consult your own personal oracle, then close your eyes
and pick one. Don’t misunderstand me, this is an important choice,
you’ll authorize this organization to collect your performance
royalties. It’s just difficult to find objective criteria for picking
one over the rest.
·
Get name clearance.
After selecting the organization, come up with three names for your
new music publishing business. There
are a lot of publishing companies out there folks, I suggest you list your
third choice as Your Name Music
Publishing. Chances are
pretty good that that name is still available.
Remember, the organizations do not want any chance that money they
(uh, sorry, I mean you) should be receiving from your songs is going to
someone else, so they will reject names that are even similar to names
already registered with their or another organization.
·
Business formation.
After name clearance, you then form a business in your state, or
another state where you have a registered agent.
This business formation process might be as simple as a
doing-business-as (d/b/a) registration, or filing an assumed business
name. If your business is
just going to be you, this simple process is o.k.
However, if more than one person is involved in the business,
co-writers, band mates, etc., I strongly recommend that you form a more
structured business, for example, a Limited Liability Company (LLC) or
Corporation. The operating agreement or by-laws for the business should
address who does what, who owns what, how members are compensated, how new
members join, and how members can leave.
·
Organization application. Part of the packet you’ll receive from the organization
after name clearance is the publisher application form. Some organizations charge a non-refundable application fee
and some require “proof” that you are a real music publisher.
That’s one reason why it is important to put the publishing
information on the CD and liner notes - proof that you are a real music
publisher. While you can
complete the application yourself, you may save time by getting help from
someone experienced. I had
one band, very free spirits all, who wanted to save money by doing this
themselves. They had their
application rejected three times before final acceptance.
·
Song and song-writer registration.
After acceptance of your publisher application by the organization,
each of your songs published by your publishing company must be registered
with the organization. This
is the other reason it is important to put your publisher information on
the CD and liner notes. If
you get airplay, the radio station owes you money.
You must let them know who to pay.
For example, your CD says that
all your music is published by Your
Name Music Publishing, ASCAP, 1999.
Again, in theory, if your songs are played, the radio station lets
ASCAP know that they played your songs and sends ASCAP a check.
ASCAP then looks up the songs on their registration, sure enough,
there they are, registered to Your
Name Music Publishing, and they cut you a check – in theory.
Song
registration is also the way to let your performing rights organization
know how to divide up the royalties.
For example, go back to the recording agreement discussion, let’s
say that you agree to cut the engineer in for a piece of that royalty pie
because of her great arrangement ideas.
This is one way to do it, list her as a co-writer on the song
registration form and give her 10% of any artist-rights performance
royalties. (The song registration form will draw a distinction between
artist-rights and publishing-rights.
While this is a very important distinction, it is beyond the scope
of this article.) Please note
that most organizations require that everyone who gets paid must be a
registered song writer with some performing rights organization. This means that you must also register as a song writer
with your organization as well as register as a publisher.
Bottom
line. Publish
your music. The only reason
not to publish your music is that you think that you will never get any
air play or be eligible for any performance royalties.
In my opinion, that’s the wrong attitude. I tell all my clients to assume that they’ve got the next
“Happy Birthday To You” on their CD and to plan accordingly.
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